What is K-Beauty?

If you have a fascination with skincare, you have probably heard of the term K-Beauty, and no we are not talking about yet another Kardashian franchise situation. K-Beauty is an umbrella term for skincare products that are derived from South Korea.

Why K-Beauty?

Korean beauty products are buzzed about by experts in the beauty world for innovation, high-efficiency and the use of natural ingredients. K-beauty is also known for its customised and often extensive layering regimens in order to achieve a multitude of benefits over time. 

  •  Gental Formulas

The Korean beauty heritage is steeped in natural ingredients passed down from generation to generation. This tradition continues today with formulations that tend to shun harsh chemicals and draw from the Earth instead.

  • Unique Ingredients

Korean beauty products utilise the most effective Western ingredients—and so much more. With an impressively large repertoire that includes ground-breaking ingredients such as snail mucin and bee venom, their compellingly fresh formulations can deliver results you could never achieve before.

  • Holistic Philosophy

The holistic Korean beauty philosophy focuses on improving skin from the inside out. Their belief is that a truly radiant complexion doesn’t happen overnight by simply treating the skin’s outer layers. Instead, Korean skincare concentrates on maintaining a healthy, well hydrated and nourished skin environment for results that last a lifetime.

Koreans tend to focus on prevention and getting to the root of skin problems rather than treating when it needed. In other words, they dedicate time to take care of the skin before there is actual skin concerns. It’s like why wait for acne or wrinkles to occur when we can attack the source and main cause. We all know that prevention is better than a cure.


Personalised Skincare Routine?

You’ve probably heard or read about the Korean 10 step skincare routine and you feel pretty much overwhelmed. Because more than likely for many people, it’s not realistically possible to manage all of those steps every single morning or night. 

Contrary to what the media may have told you, the Korean routine isn’t necessarily 10 steps long. It can be five steps long or even 15 steps long. The 10-step routine really indicates the multilayered nature of the routine going back to the gentle and long-term focus.The good news is that you don’t need to use every single step at once all the time. It really depends on your skin and what your current issues are and the needs for it.

Here's how this multilayered routine typically goes:

Step 1

Double Cleanse (part one) - Oil cleanser : Use an oil-based cleanser to remove all oil-based impurities.

Klairs : Gentle Black Deep Cleansing Oil

Step 2

Double Cleanse (part two) - Water cleanser : Follow your oil cleanse with a gentle, non-stripping water-based cleanser.

Klairs : Rich Moist Foaming Cleanser

Step 3

Exfoliator : This is an extra and doesn't have to be everyday—it's based on whatever your skin needs.

By Wishtrend : Mandelic Acid 5% Skin Prep Water

Step 4

Hydrating Toner : Use a hydrating toner to balance pH and kick-start hydration.

I'm From : Rice Toner

Step 5

EssenceEssence is primarily geared toward amping up hydration or calming inflamed skin. 

I'm From : Mugwort Essence

Step 6

Face oils, Serums, AmpoulesThese are the most personalised steps of your routine, which is all about targeting the specific issues you want to address.

By Wishtrend : Polyphenols in Propolis 15% Ampule

Step 7

MasksThis could be sheet masks or other hydrating masks but doesn't have to be every day.

Klairs : Rich Moist Soothing Tencel Sheet Mask


Step 8

Eye Cream : Eye cream to treat the sensitive fine skin around the eyes.

Klairs : Fundamental Eye Awakening Gel

Step 9

Moisturiser : Then seal it all in with a moisturiser.

I'm From : Rice Cream

Step 10

Sunscreen SPF: In the mornings, always finish up with SPF.


This multilayered approach to skin care has been popular in Korea since around the 1960s. It’s actually changing a bit now as beauty brands are another leap forward with multitasking products that are just as effective as two separate steps, like combining a serum and moisturiser in one.